SSL Certificates are essential to protect sensitive information that is sent through from your website’s visitors web browser to your site. SSL certificates keep your visitors’ sensitive information private through encryption. Most web browsers will check if the SSL that is installed is trusted and will show a warning to alert your visitors that your website is protecting sensitive data sent through your site. Using an SSL certificate builds trust for your website’s visitors, as it assures them their data is secure and encrypted when they visit your site. With the mass amount of phishing sites and identify theft on the internet, it is vital to show your visitors they are visiting a trusted site, that you are using https, and that an SSL certificate is protecting their data.