Email Subscribing and Importance of subscribers.

A feature that allows recepients to receive updates of their subcribed brand .
Priyanka Sharma
Priyanka Sharma

Created: 05/20/2020 10:27 AM - Updated: 05/20/2020 10:27 AM

Email subscribing  is when a user subscribes a brand i.e. allows a particular brand to send emails to the user on a regular basis.

With this the customers receives regular email newsletters so as to be aware of every promotional activity or updates of their subscribed brand.

 opt-in email It is a term used when an email address is added to the list but is not authenticated or verified by the customer himself who owns that email address. In such cases where the email address is not verified there could be a possibility where emails can be considerd as spam.

Double opt-in email - Double opt-in is an addition to the mail subscription opt-in process, in which it is necessary for the user to verify their email address and confirm their interest.


Double opt-in vs single opt-in :

Using double opt-in helps us in filtering the bad emails, spam accounts . In single opt-in there is always a risk of having mail ids of fake users or users who are though added to the subscriber list but actually are not interest in subscribing that particular brand where as having double opt-in process ensures the high interest of the user. 

From a market point of view it is quite important to have verified and authenticated users in your subscriber lists .


 why subscribers are necessary?  :

For Any businesses ,companies, marketers it is important to have subscribers as they can put their services infront of everyone and can also meet the necessisities of the customer and also notify people about their quality and prices. Also , by this companies can interact with their customers by sending personalized email promotions , birthday campaigns, etc .

It is fine to get thousands of views on your site, but those views  don’t necessarily translate into money or progress toward your goals but  a subscriber, however, represents a certain level of commitment from a reader. It means they’re interested in what else you have to say and teach, and are more likely to buy a product you’ve created.

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