Domain Reputation | Difference between IP and Domain Reputation

Domain reputations plays a very important role in increasing the all over sender reputation in order to not get listed.
Priyanka Sharma
Priyanka Sharma

Created: 05/20/2020 2:13 PM - Updated: 05/20/2020 2:18 PM

Sender reputation is necessary for domains to determine whether the emails will be delivered or not.

Domain reputation allows you to manage your reputation without being concerned about every individual IPs. You can add new IPs or change IPs and can send messages from different providers without bothering about losing your sender reputation. Multiple IPs get associated with a single reputated domain and sender could send emails from different IPs and does not face the problem of managing the reputation of every individual IP. 

Sender reputation is one of the important factors through which mailbox providers decide whether your email belongs in the inbox or not. There are 2 types of email reputation –

  • IP Reputation

  • Domain Reputation

They differ from each other but are quite related to each other and plays an important role in overall sender reputation.

Difference between IP and Domain Reputation:- 

Servers or computers sending emails have their own unique identifier address known as IP Address. The kind of messages sent from IP addreses are tracked and sender reputation is then checked on the basis of these unique Identifier addresses .In IP reputation , factors like changing IP address or using a shared IP can have a major impact .

Whereas in domain reputation, sender reputation is checked on the basis of domain. In this You can add new IPs or change IPs and can send messages from different providers without bothering about losing your sender reputation.

Tools to check your Domain reputation:-

  • SenderScore.org

  • TrustedSource

  • BarracudaCentral.

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